Soto smith is a strong style based label. These clothes and accessories have personalities of their own and are possibly not for the faint hearted.

With a background in Photomedia and a strong relationship with music and street culture from his early teens, Soto Smith ( AKA Cristian Olea ) was born in 1977 in Chile.

With one foot on the door of the club, as MC NITE and the other foot in the door of the classroom, as Mr Olea, Highschool Visual Arts teacher, a giant leap of faith was made in launching the new Alias – Soto Smith…………and he hasn’t  looked back.